Showing posts with label brand introduction. Show all posts
Showing posts with label brand introduction. Show all posts

Sunday, July 27, 2008

♥ Lavshuca♥ - Kanebo


日本佳麗寶(KANEBO)推出的『♥ Lavshuca♥』副牌彩妝,在日本一上市就造成轟動的夢幻包裝設計,可說是綜合了ANNA SUI的神秘感與日本當紅品牌MAJOLICA MAJORCA戀愛魔鏡的華麗特質,讓許多日本台湾及香港美眉都愛不釋手!!

品牌概念:
以繽紛夢幻為品牌概念,華麗又不失純真的形象,牽動女人心裡的渴望。傳達出使用♥ Lavshuca♥之後, 就如同向精靈許下願望,瞬間幻化為精靈般水靈動人的女孩。


Lavshuca, the sub-brand of Kanebo was introduced into the Japanese market with great success, having immediately captured the hearts of all fashion savvy Japanese girls. Their attentions were drawn to it's attractive packaging designs which incorporates the mystical feel of Anna Sui as well as having the touch of elegance and beauty of MAJOLICA MAJORCA.



Majolica Marjoca - Shiseido


日本資生堂(SHISEIDO)推出的「 MAJOLICA MAJORCA 」副牌彩妝,在日本一上市就造成轟動的包裝設計,相當可愛精緻,帶點小華麗,讓許多日本,台湾及香港美眉都愛不釋手!
名稱涵義:念起來像似念了一串咒語般的名字,想要傳達的是一種魔幻的感覺,使用這個品牌的產品,彷彿就像施下咒語般瞬間變漂亮
.
品牌概念:以魔幻為品牌概念,化妝就像是施魔法般神奇,傳達出使用MAJOLICA MAJORCA之後,就像下了一個變美的咒語。

Shiseido's sub-brand, MAJOLICA MAJORCA broke into the Japanese market successfully with their unique, cute and petite packaging design as well as incorporating the look of elegance. With it's name sounding magical, it makes one feel possessed and cast under a beauty spell once they use it.



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